Well, here we are, in a generation where we are ruled by the opinions and ideas of others. Robbing us of our dreams.
This stops us from doing what we truly want to do and stops us from being who we want to be.
Zro Fux is not about being completely apathetic.
It is about giving Zro Fux to the opinions of others and giving ALL the Fux about the things that are closest to you.
Owner & Founder Kris Preston, started the brand after a breakthrough in the fitness industry, working his way up to becoming an online coach where his message was clear...."Stop worrying about what everyone else is doing, this is your life, you're writing the script so make it a fucking good one!"
The mindset messages that he preached daily through social media and to his coaching clients gave him the idea of starting the brand.
Wanting people to feel empowered when wearing the brand to go on and conquer whatever it was that they were going to do before they second guessed themselves and listened to someone who doesn't have what they want.
We use 100% Australian cotton and have all of our items printed in Australia to continue supporting Australia.