About Us

Founded in 2019, ZF was born in typical start-up fashion out of a spare bedroom in Melbourne. Kris Preston, the visionary behind ZF, wanted to create a clothing brand that encouraged individuals to break the norm and chase their dreams. He found through fitness coaching that a lot of people held back on their dreams and ideas due to the external influence from their peers.

It doesn't stop there, external influence is one thing, but how we perceive it is another. If your inner critic supports their beliefs, then you'll end up staying the same with no change. To create a relentless pursuit of your dreams, you must learn how to give Zro Fux about the inner critic as well. This is where the real magic happens as you begin to live a true version of yourself that's not affected by others or your inner critic.

Mission Statement: Zro Fux™. A relentless pursuit of dreams. Staying true to yourself, silencing the inner critic. 

We inspire you to relentlessly chase your dreams, stay true to yourself, defy the odds, face your fears, and silence the inner critic.

Wearing ZF means joining a community that values strength, empowerment, and the confidence to say, "Zro Fux!"

Remember, this is your life script – make it unforgettable.